Jeff Ross (00:00)
g'day legends and welcome to season two of the
Lifestyle Dad Show.
I'm buzzing like a caffeinated kangaroo on a trampoline to kick off this new season with something truly epic. Thanks to the incredible LA Tribune podcast network, we're stepping up. We're bringing conversations with some of the world's best in social selling, AI and business strategy. This show isn't just about cool tech or clever hacks. It's about empowering you, mums and dads, the everyday legend, trying to build businesses that create freedom, time,
and meaningful impact. Here's a wild stat. 91 % of businesses know about AI, but they're not using it. Why? Overwhelm, confusion, and the fear of losing that authentic voice. We're here to bridge the gap, show you how to use tools with heart, and help you to grow your business that's authentic and 100 % you. To kick off season two, I could not have a better guest than
Danny Walsh from the UK. Danny's a global expert in click funnels, AI, social selling. He's someone who's been through the grind, he's built his business from the ground up, and now he's helping others to do the same. Hey, I met Danny last week on the LA Tribune Marketing Forum, where him and Steve Ramona, both two key speakers, spoke directly to my heart, and they dropped some game changing truth. And all we need to do...
is just ask and inspired by that. did exactly that. As soon as Danny finished speaking, I reached out to him straight into his inbox and I asked Danny to join us. And here we are today. So Danny, thank you very much, mate, for being here to help us to kick off season two in style. So, mate, I love to start this interview with getting into your story. I always like to unpack the hero's journey from Sucksville to Awesome Town.
So Danny, let's start with your story. What did life look like before you cracked the code? What were some of the biggest struggles? What were some of the biggest lessons that you learnt to help you get out of Sucksville and help you to get to Awesome Town and where you are today?
Danny Walsh (02:12)
Hey Jeff, thank you so much for having me on the podcast. And it is early morning in the UK right now, but we will get into this. And I think Sucksville kind of sums it up nicely because the area where I sort of grew up as a kid, it is actually in the top 6 % of the most deprived in the UK. So, you know...
Jeff Ross (02:20)
right now.
kind of sums it up nicely because the area
It is actually the top 6 % of the most deprived in the UK. you know, some kids would go
Danny Walsh (02:38)
some kids would go to
Jeff Ross (02:39)
school in a nice car. We would have to dodge the needles and the drugs paraphernalia that was strewn around. Yeah, wow. the, you know, the drugies from the night before. And lot of people didn't have a lot of money. it was...
Danny Walsh (02:40)
in a nice car, we would have to dodge like the needles and the drugs paraphernalia that was strewn around the neighborhood from the, you know, the, the druggies from the night before. And lot of people didn't have a lot of money and it was an interesting experience and an interesting dynamic. think it's safe to say that the majority of the kids from that school, that class
Jeff Ross (02:57)
interesting experience and interesting dynamic. I think you said that the majority of the kids from that school, that class, did the amount of much I'm sure you know they've got families they've got kids but quite a few are in jail some are no longer with us there's stories all over the place and all people want to do is live a life right and it was you know I was born in 81.
Danny Walsh (03:07)
did the amount so much, I'm sure you know, they've got families, they've got kids, but quite a few are in jail. Some are no longer with us. There's stories all over the place and all people want to do is live a life, right? And it was, you know, I was born in 81. So.
Jeff Ross (03:27)
So I was going to school four or five, six, seven, you can do the maths and figure that out. That was about the time that there was like a boom in like heroin and like the drug taking. when we got into teens, that was rice, you know, that was something that was being offered. was something that you had to understand the consequences of. And you saw friends from primary school, from, you know, the...
Danny Walsh (03:28)
going to school four, five, six, seven, you can do the maths and figure that out. That was about the time that there was like a boom in like heroin and like the drug taking. So when we got into teens, that was rife, you know, that was something that was being offered. That was something that you had to understand the consequences of. And you saw friends from primary school, from, you know, the early years.
Jeff Ross (03:56)
early years who were no longer with you in high school you know this lad had taken an overdose somebody had been stabbed you know people were having the things taken off them and you all of that so sucksville is kind of where it was at and you had to adapt to that but i did have a great family around me and you know my my mum's fantastic my grandma my late grandma should know more on the withers but we had a caring
Danny Walsh (03:57)
who were no longer with you in high school, know, this lad had had taken over doors, somebody had been stabbed, you know, people were being, having the things taken off them and you know, all of that. So Sucksville is kind of where it was at and you had to adapt to that. But I did have a great family around me and you know, my mom's fantastic, my grandma's, my late grandma's no longer with us, but we had a caring environment, as a lot of kids did. And you could hear,
Jeff Ross (04:24)
environment as a lot of kids did and you could hear you know kids shouting down the street trying to find where the kid was you this fear in the voices that have the fallen fathers like a damn vampire right this this heroin thing yeah wow coming into the into the communities and literally sucking the life out of kids yeah there was one lady she came running out of the house and she shouted like he stole the rings from me fingers and his son had literally stole
Danny Walsh (04:27)
you know, kids' mums shouting down the street trying to find where the kid was with this fear in the voices that have the fallen fall. It's like a damn vampire, right? This, this heroin thing. This is coming into the, into the communities and literally sucking the life out of kids.
There was one lady she came running out of the house and she shouted like he stole the rings from me fingers and her son had literally stole the rings while she was asleep. This stuff makes you do crazy stuff. So that was a big issue. And then obviously the deprivation, you know, there's a bookmaker's like a betting shop on every corner, all of that kind of stuff. And that's still true to some degree now, but there was always something in me that wanted to help people and
Jeff Ross (04:53)
rings while she was asleep this stuff makes you do crazy stuff so that was a big issue and then obviously the deprivation you know there's a bookmaker's like a betting shop on every corner all of that kind of stuff and that's still true to some degree now but there's always something in me that wanted to help people and was the kid who would do kids homework as we got older i was the kid who would start fixing people's computers and you know helping people understand
Danny Walsh (05:13)
was the kid who would do kids homework. As we got older, I was the kid who would start fixing people's computers and, you know, helping people understand, you know, how to do things that they couldn't normally do. And I don't know where those talents and skills came from. I was always a bit of a geek. I would always mess around with technology, what existed. And we always wanted to be radio DJs and that kind of...
Jeff Ross (05:22)
you know, how to do things that they couldn't normally do. And I don't know where those talents and skills came from. I was always a bit of a geek. I would always mess around with technology, what existed. And we always wanted to be radio DJs and that kind of paved the way for it. We got into music.
Danny Walsh (05:38)
paved the way for it because we got into music and I guess that was what saved us. 2000, going into year 2000, a bunch of friends, we wanted to be DJs so bad, we needed a website. And we knew that this website would be the key to fame and would be the way off the streets. And I borrowed a credit card of somebody and we put their credit card in and we bought our very first domain.
Jeff Ross (05:45)
went into year 2000, a bunch of friends, we wanted to be DJs so bad, we needed a website. And we knew that this website would be the key to fame, would be the way off the streets. I borrowed a credit card of somebody and we put their credit card in and we bought our very first domain. And that's kind of like what moved us from being in the risky area with...
Danny Walsh (06:06)
And that's kind of like what moved us from being in the risky area with the crazies into a place where we could control what was going on and we could make money without trying to get a job because not only was it, know, rife with drugs and all of this stuff, employment was terrible. So it's like, you know, you're 18, 19, you don't want to go to college. What do you do? And we stumbled on this, hey, the internet.
Jeff Ross (06:14)
Yeah
Danny Walsh (06:35)
would allow us to be DJs. And that was the catalyst. fast forward however many years now, we're at a point where the internet's taking me around the world. Some of these other guys are still DJs. So it depends where you wanna go and what you wanna do. But from all of that, nothing, with nothing, with a borrowed credit card and some...
Jeff Ross (06:40)
That was the catalyst, and know, fast forward. I love that. We're at a point where the internet's taking me around the world. Some of these other guys are still DJs. So it depends where you want to go and what you want to do. From all of that, nothing, with nothing, with a borrowed credit card and some skills that we learned from whatever was then on those like Lycos and Yahoo. It wasn't Google, it wasn't Facebook Live. Way back.
Danny Walsh (06:58)
skills that we learned from whatever was, I don't know, was like Lycos and Yahoo. wasn't Google, it wasn't Facebook Live, there wasn't YouTube and all of this stuff. Back in the day, trying to figure out how do we put our message on the internet so people will give us money. That was it. That was the...
Jeff Ross (07:10)
Yeah, trying to figure out how do we put our message on the internet so people will give us money. That was it. I love that story. Well, thanks for sharing Danny. I just loved hearing the grassroots type stories, you know, and the school of hard knocks, like what it takes to get started. you know, like, lot of us have a sucksville story. And a lot of us could stay there and become a statistic, but
There's a rare few, and I think you're one of them, Danny Allish. I know you're one of them, that you're paving the way, like you're pioneering the way for others to follow, and I love that. And you started from nothing, and look where you are now.
Danny Walsh (07:51)
Yeah, I think it comes down to a choice. I was fortunate enough to interview Les Brown recently and we was on the show with Les and I've known Les, I spent some time in Jamaica with him. We spoke on the same stage. It was a lot of fun. But we were talking and Les made the point that you've got to have the will to do it. And he emphasized it so well in Les's way. You'd have to check out the episode, but the will to do something is like you could have had the will to take heroin, right? But you had the will to start
Jeff Ross (07:54)
I was fortunate enough to interview Les Brown recently and we were on the show with him and I spent some time Jamaica, we spoke on stage, it was lot of fun. But we were talking and Les made the point that you've got to have the will to do it and he emphasised it so well in Les's way that you have to check out the episode. But the will to do something is like you could have had the will to take heroin right? But you had the will to start a business.
Danny Walsh (08:21)
like a business and every day we get these choices. Every day we get the opportunity. And I guess if you don't have the will and you don't take the opportunity, it will get passed and moved to somebody else. Does that make sense?
Jeff Ross (08:22)
And every day we get these choices, every day we get the opportunity. And I guess if you don't have the will and you don't take the opportunity, it will get passed the move to somebody else. Does that make sense? Yeah, no, I totally relate to that. So a little bit about my story was I had a horse jump on my neck in my 20s and the doctors pretty much wrote me off and they put me on a disability pension.
Danny Walsh (08:43)
Mm-hmm.
Jeff Ross (08:45)
And so I could still be stuck on the pension, getting the Centrelink payouts from the government and all that sort of thing like most people do and give up on and buy into that story. But I chose to go in on online marketing and I've been at it 16 years now. It's been a roller coaster ride. I've made a lot of money. I lost a lot of money. But here today and now helping others to do the same thing. And I think that's the magic there is when we get to help others and we focus on the impact and the purpose.
Danny Walsh (08:53)
Yeah.
Yeah.
on the same.
Yeah, that's a big thing. The DJ work that we did, you know, we were not the best. We didn't tour the world on music. But what happened is we got picked up by a local community center who wanted us to come and teach kids how to DJ. And we went into this community with, you know, skepticism, you know, was this, you know, we're going into...
Jeff Ross (09:14)
Yeah, that's a big thing, the DJ...
and we went into this
skepticism you know is this you know we're going into into a place where you know the police have meetings and things like that and we were kids from the street a little bit worried about you know where is this gonna lead are they trying to trick us but they have funding and they're nurturing us a little bit and i ended up going from there it was so successful that we ran one of the biggest youth charities in the town and was able to go and give back to that deprived community we engaged
Danny Walsh (09:39)
a place where, you know, the police have meetings and things like that. And we were kids from the street, a little bit worried about, you know, where is this going to lead? Are they trying to trick us? But they had funding and they nurtured us a little bit. And I ended up going from there. It was so successful that we ran one of the biggest youth charities in the town and was able to go and give back to that.
deprived community. engaged with, I think, three and a half thousand young people over a period of five years. And then from there went on to actually write policy for the local authority about all the stuff that we've learned and gleaned. That was like wearing the suit and tie. That wasn't me. We soon went back to the music. But all through that process, through, you know, probably seven, eight years of my life, maybe longer, the internet again was such an important
Jeff Ross (10:04)
three and a thousand people over a period of five years and then from there went on to actually write policy for the local authority about all the stuff that we've learned and gleaned. That was, like we're in the suit and tie, that wasn't me. So it soon went back to the music, but all through that process, through, you know, probably seven, eight years of my life, maybe longer, the internet again was such an important part of that because we needed to get the message out there. We needed also...
Danny Walsh (10:29)
part of that because we needed to get the message out there. We needed also other technology to be able to
Jeff Ross (10:33)
other technology to be able to
Danny Walsh (10:35)
posters, leaflets, flyers, know, actually put events on attendance management. All of this stuff was always tech driven, little videos to explain things. And I was the guy that just enjoyed doing this stuff, but I didn't go to college to learn it. was like just the will to do it.
Jeff Ross (10:35)
horses, leaflets, flyers, you know, actually put events on attendance management. All of this stuff was always tech driven. Little videos to explain things. And I was the guy that just enjoyed doing this stuff. Go to college to learn it. like just the will to do it. It's that will to do it and to figure it out, right? To be a solution creator. sorry?
Danny Walsh (10:59)
Yeah
I think people just think that they're going to break the internet and therefore they won't touch anything. You've got to press it.
Jeff Ross (11:03)
People just think that they're going to break the internet and not want to switch anything. Yeah, yeah. You just gotta push that button. I'm like that. I get little bit ADHD on overdrive and I figure out and click things and figure out whatever. reckon we're all somebody's guide. you know, the only difference between any one of us is how far down the path we are, you know, how many hours we've had experience in that thing.
Danny Walsh (11:17)
Yeah, we'll break.
Jeff Ross (11:28)
Now, speaking to our audience right now, our audience is full of people at the beginner level, the intermediate level, a lot of network and affiliate marketers. And as a coach in this space, the biggest challenge that I face is that mindset issue, to get over the overwhelm, to get over that imposter syndrome. I'm sure that you've been through that and got the other side of that as well. So for our audience, what are some tips that you can give them to help them to get over that and get in and
Sharp and shine.
Danny Walsh (11:58)
Yeah, I think the first thing is don't be afraid of what you look like, sound like, feel like, because you've got a message that somebody else needs and they need to hear it. And just like I said a minute ago, if you don't take that opportunity, that it's another day gone, it's another day past and that opportunity tends to go and land with somebody else.
Jeff Ross (12:20)
another day past and that opportunity tends to go along with somebody else. Yeah. I find that you have a great idea and you sleep on it and then two days later somebody else has got it in you like, man. So don't be afraid of what you look like and what you sound like. Try your best to present yourself. There was a time when I got asked to go and do some videos for the local council and I had no money. It was like, man, it was horrible. I'd like.
Danny Walsh (12:25)
You find that you have a great idea and you sleep on it and then two days later somebody else has got it and you're like, man. So don't be afraid of what you look like and what you sound like. Try your best to present yourself. There was a time when I got asked to go and do some videos for the local council and I had no money. It was like, man, was horrible. I'd like recently split up with a partner and I was trying to figure myself out on my own and it was hard work.
Jeff Ross (12:48)
Yeah
Danny Walsh (12:54)
And I had literally 20 pounds. So what's that? Like 30 bucks, right? So I have this 20 and I knew that I had this opportunity to go to the council to pitch this idea for the videos. And I didn't have much around me. I was a fisherman, right? So I was into fishing. So I had all the fishing claws and all the rest of it, but I didn't own a suit. So I was like, man, I need to get out there and I need to go and present myself. And being a bit of an introvert back then, I was like, man.
Jeff Ross (13:18)
need to get out there and need to go and present myself and being a bit of an introvert back then I was like, man, I've got to go into the public domain, know, into town. This is horrible. And this is it. Like fears that people face long before they touch anything on the computer is they want to show up. So I'm like, right, what do I do? And I made this plan and I borrow some shoes and I borrow this belt and I've got these like trousers from a while ago and I hope they fit me.
Danny Walsh (13:24)
I've got to go into the public domain, know, into town. This is horrible. this is a, like fears that people face long before they touch anything on the computer is they've got to show up. So I'm like, right, what do I do? I make this plan and I borrow some shoes and I borrow this belt and I've got these like trousers from a while ago and I hope they fit me. I fathom this shirt and whatnot, but I couldn't iron the trousers were like creased up to like, they were the worst trousers ever, right? They were horrible. So.
Jeff Ross (13:45)
I
Danny Walsh (13:54)
I've used this 20 sparingly and I've gone and purchased this, iron so I could iron the pants. And I wonder what I know about ironing, right? I'm from a council estate, I'm a DJ. So I'm like, right, I get this iron, I've got this thing, I lay a towel on the floor, plug this thing in, I get my pants, lay them down and I go and get a bath and such and such thinking, right, today's the day because I knew this was potentially gonna be a five grand deal. So if we get five grand, this is like, this is...
Jeff Ross (14:13)
Yeah
Danny Walsh (14:21)
everything I need, right? It's the rent paid, it's the, you know, the businesses started, we're on, and all I had was this like crappy affiliate product that made these little animation videos. That was it. And I'd showed it to this guy and he was super excited about this and he's like, you need to come to the office. We need these things. I'm like, So I'm going to the town hall to this meeting. I get out and I've got my pants there and I get this iron and I touch the cloth with the iron.
Jeff Ross (14:41)
So I'm going to the town hall to this meeting. I get out and I've got my pants there. I get this iron and I touch the cloth with the iron and it sets the pants, like burns the biggest hole in the pants. This inferno of like the worst material, know, it's like the nylon. don't even know what it is, right? So these pants have been incinerated. There's a big hole in them. It's all gone like crispy and brown around the edges.
Danny Walsh (14:50)
And it sets the pants like burns the biggest hole in the pants. It's like this, this inferno of like the worst material, right? You know, it's like the nylon. I don't even know what it is, right? So these pants have incinerated. There's a big hole in them. It's all gone black, crispy and like brown around the edges. And you're like, the pants. So what do you do now? So the only thing I own to my name is like fishing clothes. And at that point I had a choice.
Jeff Ross (15:11)
guilty
Danny Walsh (15:19)
go and die in my bed and never show my face ever again. And you feel like crying, right? It's like, this is like the wind has left you sail. I had to make a decision and because it's me had left it to like 30 minutes before and these guys are on the time. I'm like, Yeah. Time to move. And I need the money. I need to launch this thing and I've got to do it.
Jeff Ross (15:39)
Yeah
Danny Walsh (15:42)
So I've put the fishing things on and I was horrified. I'm like, this is the worst attire ever. So I'm going to like the, the corridor of power in town, as it were, where the, the mayor is and such and such. I go down there and I'm like, Hey, I'm here to see Mr. Smith. And she's like, just take a number and sit down over there. She thought I was coming to collect the welfare check, right? They had the benefits. I'm like, no lady. I'm here to see. She said, you're not here to see Mr. Smith. said, I am.
And I said, look, ring him, tell him it's Mr. Walsh. And she's looking at me with like disgust and she rings. The next thing this happy guy comes bursting out these doors and he's like, Danny. And she puts her face down on the table and he's just like, come on, come on through. Do you want a coffee and all of this? He didn't give a crap what I look like or you know, what I probably smelt like from the fishing. You know, I was like, man, this is the most embarrassing thing ever. All he wanted was the video.
Jeff Ross (16:08)
telling me it's this mr walsh and she's looking at me with like disgust and she brings the next thing this happy guy comes bursting out these doors and he's like danny she puts her face down on the table and he's just like come on come on through do you want a coffee and all of this he didn't give a crap what i was like or you know what i probably smelled like from the fishing you know i was like man this is the most embarrassing thing ever he only wanted the video yeah he wanted these videos because he knew he was currently spending like five grand
Danny Walsh (16:34)
He wanted these videos because he knew he was currently spending like five grand a pop. He's going to give this kid five grand. He's going to make him 20 of these things. That's a deal. And that was the skill. The pants didn't matter. I guess if it had gone in there in anything less, then it might've been an issue, right? But I did what I did and I made the decision to go and do it in face of probably the most embarrassing situation ever, right? And we faced that.
Jeff Ross (16:38)
Pop is gonna give this this kid five grand is gonna make him 20 of these things. That's the deal
Danny Walsh (17:03)
every single day online because you believe that the whole world is looking you know there's someone who you would perceive as being nicer looking than you it sounds better than you is more confident than you who presents better than you or
Jeff Ross (17:08)
guilty of that
Danny Walsh (17:16)
You know, somebody turns up on a stage and, they've got a bigger audience than me. They've got more money than me. They've got the Lamborghini and the Jets and all of that business. it's like, look, I know a lot of people who've got Lamborghini's and Jets. They're very nice. They want to help you. And I know a lot of people who are just starting out who would trod on you, right? So there's people out there that you need to align yourself with. The chances are if somebody who's interested in you, they're interested for good reasons. Don't be afraid.
Jeff Ross (17:37)
You need to align yourself with the chances are somebody who's interested in you. They're interested for good reasons. Don't be afraid of showing up. Don't be afraid of going and being your authentic self. If you can't afford something right now, you will in the future, but you'll never get there if you don't start. So the big thing for me is get started, do your best. But if it comes to a point where you think, man, this is the end and I...
Danny Walsh (17:45)
of showing up. Don't be afraid of going and being your authentic self. You know, if you can't afford something right now, you will in the future, but you'll never get there if you don't start. So the big thing for me is get started, do your best. But if it comes to a point where you think, man, this is the end and I've ruined it or it's been a mistake or you you've burned a hole in your pants, whatever it is, push through that.
Jeff Ross (18:06)
I've ruined it or it's been a mistake or you you've burned a hole in your pants whatever it is push through that. That pushing through is the bit that will elevate you to the next level and will unlock the future doors. This happens to everyone. You know said that you've had this injury you could have gone and let down right and chosen a different path. You've chosen this now we're talking hopefully we're impacting the lives of many many people. Yeah. them that hope and that.
Danny Walsh (18:13)
Because that pushing through is the bit that will elevate you to the next level and will unlock the future doors. This, this happens to have, you know, you said that you've had this injury. You could have gone and led down, right. And. Chosen a different path. You've chosen this now we're talking, hopefully we're impacting the lives of many, many people, giving them that hope and that, you know, guidance or whatever you want to call it, that mentoring, that coaching turn show up, do the thing. Don't be afraid of what people think of.
Jeff Ross (18:34)
guidance or whatever you want to call it, that mention, that coaching. Show up, do the thing. Don't be afraid of what people think of you or think you look like or think you sound like. You can do it with a silly beard and this voice accent, know, anybody's good, right? That's the plan. Yeah, yeah. Well, man, I've got a pretty strong accent myself, so I totally agree to that. But there's a lot of value in that story you just shared with us. So thank you for that.
Danny Walsh (18:43)
you or think you look like or think you sound like. If we could do it with a silly beard and this voice accent, know, anybody's good, right? That's the plan.
Yes.
Jeff Ross (19:00)
The big thing that I take away from it is yeah, just show up and do the thing. But you made the thing, the need bigger than you. Like the need became bigger than you. became do or die really. And yeah. Yeah. And like, I'm just sitting here reflecting like, you know, 12 months ago, I probably would never have asked you for this interview, but like listening to the marketing forum and
Danny Walsh (19:14)
He's got to be. He's got to be.
Jeff Ross (19:27)
and getting off the back of that and I was pretty jazzed up and I thought, right, what have I got to lose? What have I got to lose? You know?
Danny Walsh (19:34)
Well, that's the big, the big thing. And did I get into this on the marketing forum? I can go on a slightly different way. A lot of the time, for example, the music business, right? So we did the first run of it. Then we did the community stuff. Then the council, then I went back to music because I hated wearing the suit and we set up an internet radio station effectively in an old industrial unit with a website that was terrible.
Jeff Ross (19:38)
this on the marketing forum I could go on in a slightly different way a lot of the time for example the music business right so we did the first run of it then we did the community stuff then the council then I went back to music because I hated wearing the suit and we set up an internet radio station effectively in an old industrial unit with a website that was terrible we had to figure out how to broadcast this was before stream yard
Danny Walsh (20:02)
We had to figure out how to broadcast. This was before StreamYard and all of these riversides and all of this business and YouTube live and such and such. There was no short form media. was just Facebook existed. Facebook groups were emerging. Yes, there was a bit of YouTube, but it wasn't live. You can't lives. So we had to set up this server, which I figured out and we begged, borrowed equipment and we had the studio set up. By the time we'd finished seven and a half thousand individual DJs.
Jeff Ross (20:06)
all these riversides and all of this business and YouTube live and such and such. There was no short form media. was just Facebook existed. Facebook groups were emerging. Yes, there was a bit of YouTube, but it was live. We had to set up the server, which we figured out, and we begged, borrowed equipment. We had the studio set up. By the time we finished, 7,500 individual DJs have visited this studio, right?
Danny Walsh (20:31)
have visited this studio, right? And we had all of the big names in probably 20, 25 different genres of music, all different, all different DJs. And people would say to me, how have you wangled that? That's the, that's the word, right? How did you, how did you wangle it? How did you, how did you blag it? How did you, how did you get this?
Jeff Ross (20:35)
Yeah. And we had all of the big names in probably 25 different genres of music, all different DJs. And people would say to me, how have you wangled that? That's the way. did you wangle it? did you blag it? How did you make it happen?
Danny Walsh (20:56)
It's a simple thing. It's like you pick up the phone, you dial the number and you say, Hey buddy, I've got this radio station. Do you want to come and DJ? And the 99 % of the people would say yes. And that was it. And then we realized that we, almost had this magical power of being able to just summon like leading industry DJs. But again, it comes to the perception, know, what will they think of me?
Jeff Ross (20:56)
It's a simple thing. It's like you pick up the phone, you dial the number and you say, hey buddy, I've got this really hot station. Do you want to come and DJ? And 99 % of the people would say yes.
was it. And then we realized that we almost had this magical power of being able to just summon like leading industry DJs. But again, it comes to the perception, know, what will they think of me? people have sat there thinking of these crazy schemes. What are you going to do? You're going to send like smoke single, going to you know, gifts in the polls. It's going to be weird. You're going to stalk these people.
Danny Walsh (21:24)
And people, people are sat there thinking of these crazy schemes. Well, what are you going to do? You're to send like smoke signal. You're going to send, you know, gifts in the post. You're going to be weird. You can start these people. I think you've got to be a lot more direct in there's like, Hey, I want this thing. Ask for it.
Jeff Ross (21:36)
I think you've got to be a lot more direct in the flow. Hey, I want this thing, ask for it. Yeah. And yeah, Chris Record says, you know, when we get into direct messaging and that sort of thing, we've got to come across, you know, posture, confidence, but also like, we don't want to come across as a creep. You know, I think there's too many people like trying to fake it till they make it and whatever. And it's actually making them come across as that big bit of a creepy sort of mode. And I'm guilty of doing that when I first started, you know, very much got into the link spamming and direct patching mode.
But I found by just leading with some posture, leading with framing it up and then, you know, like just making the ask, simple ask, you know, just get to the point. Yeah. Yeah. Beautiful. So, mate, we're here to talk about a bit about AI as well. Everybody wants to talk about AI. It's, know, it is the new revolution. It's a bit like the tractor versus the horse plow. It is, you know, it's here. It's well and truly here. AI has helped me to, you know,
Danny Walsh (22:06)
Yeah.
Yeah.
The.
Yeah, 100%. 100%.
Jeff Ross (22:34)
basically jump forward leaps and bounds and just loving helping others to do the same thing. So, you know, most of our audience are a little bit overwhelmed by AI and I can understand it. There's a lot out there. There's a lot of misinformation out there as well. But, you know, I'm here to help empower and equip them and demystifies it in a space where they won't lose their authentic voice. You know, our marcher is AI plus our heart equals our superpower.
Danny Walsh (22:45)
Yeah.
Jeff Ross (23:02)
So Danny, what's some advice that you could give to someone who's just starting to begin their journey in the AI and social selling arena? What are some of the tips you have? I think don't overthink it, but kind of set out with what you want to do. And if you talk to your AI, or as though it's somebody sat next to you in the office, that kind of helps. It's like literally you can say, know, hey man, can you have a look at this? And it would respond in a natural tone. And when you're looking at things like Claude or chat GPT or...
Danny Walsh (23:11)
don't overthink it, kind of set out with what you want to do. And if you talk to your AI as though it's somebody sat next to you in the office, that kind of helps. It's like literally could say, you Hey man, can you have a look at this? And it would respond in a natural tone. And when you're looking at things like Claude or chat GPT or, or, you know, insert name of crazy thing, most of it's built on one or two models, right? But to be able to go in there and have a conversation.
Jeff Ross (23:32)
Yes
Danny Walsh (23:39)
and be very, very clear of what you want to do in the simplest of language will yield the best results, whether that's image generation, video creation, text, code, you can call it apps. We use it all the time for creating custom code for funnels, building apps, just by saying, this is the problem and talking through the solution. And you can do things like say, hey,
Jeff Ross (24:01)
And you can do things like say, you are now going to assume the persona of, you know, industry leader, leading coder. Yeah. And talk to it in a way that it will react and will respond. Yeah. Don't be afraid of going into that deeper level than what you understand. That's super important, but try and keep it simple and don't over prompt. For some people, like 25 prompts.
Danny Walsh (24:03)
You are now going to assume the persona of a, you know, industry leader, leading coder and talk to it in a way that it will react and will respond. Feed it information. Don't be afraid of going into that deeper level than what you understand. That's super important, but try and keep it simple and don't over prompt. So some people are like, you know, give it 25 prompts in one. The ability to prompt.
Jeff Ross (24:31)
The ability to prompt is going to replace the ability or indeed has replaced the, you know, the other abilities that you would normally rely on. being able to sit there and prompt AI will yield you faster results sooner than you try and go to college and figure out some topic that's actually just an enabler, right? Nobody wants to go to college. They want the skills so they can get the job. Well, if AI can help you get that.
Danny Walsh (24:33)
is going to replace the ability or indeed has replaced the, you know, the other abilities that you would normally rely on. So you, you, you're now able to sit there and prompt AI will yield you faster results sooner than you trying to go to college and figure out some topic that's actually just an enabler, right? Nobody wants to go to college. They want the skills so they can get the job. Well, if AI can help you get, like be the owner of the company, you can skip that phase.
Jeff Ross (24:59)
like being the owner of the company, you can skip that phase. You don't have to work your way up because it will map out your strategy. will give you your plan. But you've still got to understand what it's talking about. So you say, can you break down what you mean? That is a very, very basic foundation level. Can unlock the doors for lots and lots of different things. I love that. Like I've actually been teaching that myself and it's basically teaching people to have two way conversation with AI. And I just did a training on how to use Zig Zig learning.
Danny Walsh (25:02)
You don't have to work your way up because it will map out your strategy. will give you your plan, but you've still got to understand what it's talking about. So you can say, can you break down what you mean? That is a very, very basic foundation level can unlock the doors for lots and lots of different things.
Jeff Ross (25:27)
Gary Vandichuk and say Brian Tracy to do your business planning for you. So you act as these personas of these great legends and get them to ask you questions as they would be if they're in the room. And let's do our business plan together or let's do our customer avatar together. I did a masterclass 24 hours ago and I got it to act like Donald Miller from Storybrand. And I said, okay, now act like this guy. Let's do our customer avatar. And I want you to ask me back, you know, some
Danny Walsh (25:42)
Yeah. Yeah.
Jeff Ross (25:55)
psychographic, some neuroscience, did some emotional questions to get the best out of me to be able to help define this avatar. It came up with a list of 29 questions and now we've got the voiceover. It's like, love it. It was a game on. So what are some of the, what are some of the quirky ways and interesting ways that you've used AI to help you today? Like, you know, in just recent times, think just the other day I was showing somebody, for example, chat GPT will now understand that image.
Danny Walsh (26:05)
Yeah. Yeah.
I think just the other day I was showing somebody, for example, chat GPT will now understand an image. So you could, you could take a snap of, you know, snap or a photograph of a handwritten note and just paste it into chat GPT and said, decipher this, right. And it'll read, it'll read it back to you or it can read your handwriting. can understand diagrams and such and such. So a cool way to get ahead of advertising in a space, say you want to sell some stuff.
Jeff Ross (26:24)
So you could you could take a snap of you know snap or a photograph of a handwritten note and just paste it into chat gbt and say decipher this right and it'll read it'll read back to you or you can read your handwriting you can understand diagrams and such and such so a cool way to get ahead of advertising in a space say you want to sell some stuff you can go out there and see who's already selling the thing right so you can go to the meta ads library
Danny Walsh (26:47)
you can go out there and see who's already selling the thing, right? So you can go to the meta ads library. So if you go to Facebook, you go on meta, you go on Google type in meta ads library, and it will show you all of the ads that people are running on Facebook right now to sell whatever product you type it in. We did fishing tackle, right? So I will go on meta ads library, I type in fishing tackle, and it will show me all of the ads that are active right now. What I can do is grab.
Jeff Ross (26:53)
If you go to Facebook, you go to Meta, you go and Google type in Meta Ads Library. It will show you all of the ads that people are running on Facebook right now to sell whatever product you type it in. We do phishing tackle, right? So I will go Meta Ads Library, I type in phishing tackle, and it will show me all of the ads that are active right now. What I can do is grab a photograph or a screenshot of one of those ads that I know is performing well. Check it out. Paste that into chat GPT and say,
Danny Walsh (27:14)
a photograph or a screenshot of one of those ads that I know is performing well, check it out. Paste that into chat GPT and say, recreate this. That's it. Yeah. And it will, it will, it will then give you an analysis if you want it, but it'll just make you an image of the image. Yeah.
Jeff Ross (27:23)
Wow, really that's cool. That's cool So you sort of reverse engineering it it's it's taken Russell Brunson's redevelop mode the whole next level
Danny Walsh (27:40)
Yeah, so we basically say recreate this in chat, GPT, and it'll give you a your version, which is often better than one that's outperforming or, you know, doing really well online. And it's a two second job. So if you think man, I can't sell anything. Well, you can, Russell, you know, you can, you can funnel hack your way by modeling what works, right? You know,
Jeff Ross (27:50)
crazy. Yeah, love that. Yeah, yeah. Remodel it, redevelop it. I call it R &R. Rip it off and redevelop it.
Danny Walsh (28:05)
Tony Robbins is like, he'll say, go and find the thing that works and then copy it or not copy it word for word, but model it. So redevelop it.
Yeah, of course, everybody's been doing that stuff for years, right? You only need to look at how big corporations function. You know, look at Burger King and McDonald's, right? There's always bands in between, the core product is still a burger. One of them is always going to be better. So there's this, you know, as long as you don't get yourself into some, you know, this is not legal advice. Danny does not provide legal advice or business advice. And you're going to get yourself out there and you're going to model what works, right?
Jeff Ross (28:20)
You only need to look at how big corporations function. That's it
There's always a balance in between. The core products are still a burger. One of them is always going to be better. As long as you don't get yourself into something, this is not legal advice. This is not legal advice or business advice. You've to get yourself out there and you've to model what works. Back in 2017 when the whole dropshipping model was big, I jumped onto the whole print on demand products and I started creating these Warner Brothers type sort of memes.
and and in Disney ones and and little old me didn't really know what I was doing and then all of sudden I get this cease and desist letter. Cease or we will. That's why I learnt the hard way with that. These guys are militants and they protect the brand. Yes they do. There's a message in that right? It's Protective Brown. Don't do anything that's going to infringe on like Walt Disney's like birthright or anything like that. You'd be good. Yeah that's it. Get AI to give you a heads.
Danny Walsh (28:58)
yeah.
Yeah, yeah, yeah, we'll prosecute. Yeah, these guys are militants and they protect the brands ferociously. There's a message in that, right? It's going to protect your brand. So don't do anything that's going to infringe on like Walt Disney's like birthright or anything like that. You'd be good. So getting AI to give you a heads up or a move forward very quick.
Jeff Ross (29:25)
or a move forward very quick on something that would normally take a designer. You've got to hook up the courage to ask the designer, you've got to not burn your trousers to go to the meeting. You stand in a room, you're, you then do want money that you don't have and then you end up with a crappy design on a USB that really is worth very little to you because you need all the other components. And then going into something like mid-journey and saying, hey, create me a vector logo in a professional style on a white background.
Danny Walsh (29:27)
on something that would normally take a designer. You've got to pluck up the courage to ask the designer. You've got to not burn your trousers to go to the meeting. You sit down in the room. Then they want money that you don't have. And then you end up with a crappy design on a USB.
really is worth very little to you because you need all the other components going into something like mid journey and saying, Hey, create me a vector log or in a professional style on a white background with these words in inverted commas will produce that log or and the majority of funnels and sites that I put out there, I just do that now is like, why do I need to spend eternity trying to brand something, you know, yeah.
Jeff Ross (29:54)
with these words in inverted commas will produce that log off. And the majority of funnels and sites that I put out there, I just do that now. It's like, why do I need to eternity trying to brand something? Yeah, or go pay someone thousands of dollars to do it for you. When was the last time you looked at a website and you was kind of like...
Danny Walsh (30:11)
When was the last time you looked at a website and you was kind of like, Hey, everybody, come and look at this logo. found the most amazing logo. Come look. It's like, one cares.
Jeff Ross (30:16)
I know right I started the laptop last two years ago and I've only just getting my website developed now I've been using funnels and Facebook group and everything else to get where I am and yeah yeah yeah yeah yeah the customer value journey right yeah
Danny Walsh (30:28)
Yeah, the funnel is the funnel is the future anyway. I'm, you that's, that's another big important part in all of this and understanding how do you move people from A to B fast is a skill in itself. Yeah. And again, the AI can help you to understand that and decipher that and be able to
Jeff Ross (30:44)
you to understand that and decide for that and be able to start getting eyes on your product and start getting people interested in you. AI is here to stay. If you're not using it, don't be the guy who comes to us now and you think I need a website? It's like dude, the dot com thing was like years ago. So you don't be somebody who misses the AI boom. That's it. Yeah. Totally agree with that. So let's dive into some of the ethical conversation around AI. I always find this as an interesting conversation.
Danny Walsh (30:49)
start getting eyes on your product and start getting people interested in you. But AI is here to stay. And if you're not using it, don't be the guy who comes to us now going, do you think I need a website? It's like, dude, the dot-com thing was like years ago. you don't meet, don't be somebody who misses the AI boom.
Jeff Ross (31:14)
And you're either for it or you're against it. for me, like diving into AI plus automation in engagement, I think there's, you know, we're starting to see some ethical areas starting to really creep in here. We've also got, you know, deep fake AI with people faking like Taylor Swift and Donald Trump and all of that sort of thing. Like we are in that pendulum swing mode where it goes from one extreme to the next and we'll find that middle ground.
What do you think will happen in this space in the coming future?
Danny Walsh (31:43)
It's down to your ethics, isn't it? And if you want to go and, you know, use some stuff to, you know, go and steal some money and do some dodgy stuff, that's your will. The beginning is like the will to do it. There's easier ways to actually make money. I always thought like the kids who were selling the crack and stuff, they were like, come and sell the crack, you know, in the neighborhood. I think you do that. I more money not selling crack and I do less.
Jeff Ross (32:09)
and I do less, you know, the internet and AI enables you to make even more money. There's a guy made $3 million selling adult coloring books and all the designs he put together in an AI document. So if you've got some, you know, crazy cause where you believe that your actions are going to do good in your roundabout way, good for you, a lot of people are misguided, I guess, in the...
Danny Walsh (32:10)
You know, the Internet and AI enables you to make even more money. There's a guy made three million dollars selling adult coloring books and all of the designs he put together in an AI document. So if you've got some, you know, crazy calls where you believe that your actions are going to do good in your roundabout way, good for you. A lot of people are misguided, I guess, in the...
what it is they want to achieve when it comes to things like deep fakes and a lot of people, know, this stuff starts out somebody having a laugh that same skill could turn into something, you know, so much more beneficial for humans at large. Right. And that's, that's the unfortunate thing that you've just got people who are wasting time, effort, you know, oxygen, all the rest of it, doing crazy stuff. That's detrimental. You know,
Jeff Ross (32:37)
what it is they want to achieve when it comes to things like deep fakes and a lot of people, know, this stuff starts out somebody having a laugh. That same skill could turn into something, you know, so much more beneficial for humans at large. And that's the unfortunate thing that you've just got people who are wasting time, all the rest of it doing crazy stuff that's detrimental.
Danny Walsh (33:07)
The technology will only do what you tell it to do.
Jeff Ross (33:07)
the technology will only do what you tell it to do. That's it. Yeah, 100 % agree with you. AI is just a tool, right? And it's a, you know, it's a bit like the gun. You put the gun in a soldier's hand and he's going to defend the country, but you can put it into a murderer's hand. He's going to kill someone. it's, could all go, I'll get shoots who don't, you know, have a great composition and somebody could win a prize. Yeah. Put away safely at the end of the day and you know, bring them out next summer when we do the field event again, right?
Danny Walsh (33:22)
Yeah, we could all go target shooting done, you know, have a great competition and somebody could win a prize and the guns could be put away safely at the end of the day and you know, bring them out next summer when we do the field event again, right? So the, whole, how we operate as human beings thing is going to be forever moving. And obviously that, yeah, it's, it's manipulated as well by people who are, you've got the will to do it that way. you've
Jeff Ross (33:36)
The whole how we operate as human beings thing is... It's manipulated as well by people who are... who've got the will to do it that way. So you've got to stay to what's true and I would imagine an audience listening to this, their intentions are good, they want to help you. You've got to be that force in the world that pushes back on the crazies. Be the light and the love in the world. Yeah. I'm not sure we're a deep fake.
Danny Walsh (33:51)
Got to stay to what's true. And I would imagine an audience listening to this, their intentions are good. They want to help people. You've to be that force in the world that pushes back on the crazies. You know, don't be. Yeah. I'm not sure a deep fake of Donald Trump or, you know, anybody's going to, going to do you much benefit other than perhaps rack up a bunch of social media views, but what are you going to do with those views? Yeah. It's just like.
Jeff Ross (34:06)
Donald Trump or anybody's gonna do you much benefit other than perhaps rack up a bunch of social media views. But what are you gonna do with those views? Are we playing the game of business or are playing the game of vanity metrics? Yeah, it's foolishness because you've got to fill up a Facebook or whatever TikTok site with a lot of views that we're viewing based on the thing that you showed. when you then...
Danny Walsh (34:21)
Yeah, it's foolishness because you're going to fill up a Facebook or a, know, whatever, a TikTok site with a lot of views that we're viewing based on the thing that you showed. So when you then, what do you do? Hey, surprise, I'm now selling something. They're like, dude, we didn't, we didn't come for this.
Jeff Ross (34:34)
What do you do? Hey, surprise, I'm now selling something. Talking about views, I saw in China, they're one of their major influences that I can't think of the name of me top of your head. But they did $1.7 billion in 24 hours in sales through influencer marketing. Totally possible. Like just crazy now what's happening. I reckon Godfarrer saying that influencer marketing is here to stay as well and it's the future of marketing.
Danny Walsh (34:52)
It's possible. Yep. Totally possible.
Jeff Ross (35:03)
Would you agree with that?
Danny Walsh (35:04)
Yeah, without a doubt. And if you've got people who have built an audience in an ethical way and they are commanding attention and they've got the ability to sell, that's where the ask thing really comes in because you're like, Hey, let's get onto this awesome influencer and say, would you give me, would you build a partnership? think the shout out thing is a little bit overrated. It's like, give me a shout out for five grand.
You know, that's going to give you a spike in traffic. Is it going to give you a consistent brand association? I'd be very careful who I work with who I support to lots of companies right now. We're just branching out into this and it's kind of uncharted territory. And you you're stepping out into this world of, know, how much do I pay? Do I have to pay? You know, what do I get for $500? What do we get for $10,000? Are they worth it? All of these.
Jeff Ross (35:31)
brand association, I'll be very careful who I work with, who I support to lots of companies right now are just branching out into this and it's kind of uncharted territory. And you you're stepping out into this world of, you know, how much do I pay? Do I have to pay? What do I get for $500? What do we get for $10,000? Are they worth it? All of these questions start to materialize as you start thinking I'm gonna be going out there.
Danny Walsh (35:54)
questions start to materialize as you start thinking I'm going to be going out there and ultimately buying traffic from somebody who's commanded a large audience. You've got to do your diligence in that. if you get that right, you can, you know, for the use of the AI term skyrockets, whatever that means, you can, you can, can, you can, you can pop off. Right. So I think again, it's the, it's the will to do it and the ability to ask for it. And
Jeff Ross (35:59)
Ultimately buying traffic from somebody who's commanded a large audience. You've got to do your diligence in that but if you get that right you can you know the use of the AI skyrockets Yeah game-changer Yeah, yeah
Danny Walsh (36:22)
I always say that you're a conversation away from whatever you want. You say, having more conversations, we're not running traffic, we're having conversations. So if you go out there and you have 20 conversations with influencers, there's a good chance that your business is gonna grow. So it's like, it's very simple, very simple.
Jeff Ross (36:29)
If you go out there and you have 20 conversations with influencers, there's a good chance that your business is gonna grow. love that. It's very simple. Love that. Well, one of the things I'm advocating for is to get out of direct pitching and link spamming, get rid of the spammy temmies and the direct pitch Peters and all of that. So do you have one practical strategy that our audience can use to connect authentically and attract leads? I think the art of the funnel and understand
Danny Walsh (36:56)
I think the art of the funnel and understanding funnels and utilizing AI in your funnels to be able to create a pathway that moves people from A to B quite quickly. And it's like ads to bank, right? That's what A to B stands for. So you see your ad and they give you money. Being able to use that in a way that presents you first. see so many funnels and...
Jeff Ross (36:59)
funnels and utilising AI in your funnels to be able to create a pathway that moves people from A to B quite quickly and it's like ads to bank, right? That's what A to B stands for. ads to bank, I like that. Being able to use that in a way that presents you first. I see so many funnels and you know people come to me all the time and say what's wrong with this funnel? It's like I don't know what you're selling. We once wrote a
Danny Walsh (37:22)
you know, people come to me all the time, it's like, what's wrong with this funnel? It's like, I don't know what you're selling. We once wrote a policy, this strategy that we were doing and we wanted government funding and we spent ages on this thing. It was like 150 pages. This was the, effectively the sales page, right? But it was a printed thing, big old document. We spent ages, we put all these pictures and...
Jeff Ross (37:28)
policy the strategy that we were doing and wanted government funding and we spent ages on this thing it was like 150 pages this was the effectively the sales page right but it was it was a printed thing big big old document we spent ages we all these pictures and diagrams and all of this crap in there we sent this off to get the funding and we got the letter and we're like super excited everyone sat around somebody brought a cake you know so when the news came we've got this funding we opened the letter
Danny Walsh (37:44)
diagrams and all of this crap in there and we sent this off to get the funding and we got the letter and we're like super excited everyone sat around somebody had brought a cake you know so when the news came we've got this funding we opened the letter we didn't have the funding
Jeff Ross (37:56)
We didn't have the funding And it was like really sorry, it's you know, highly pressured and like what do you mean? didn't get the funding but this is where best thing in in town We're working with all these kids. We're doing all this stuff. I mean we read the letter, you know the lady with the cakes like bang around on the table and she's like, they don't like her she's made this view and she's kind of stormed off home and all the rest of it, I think well, what what reason would They actually give to reject this so I got on the phone and I ring the guy and I'm like,
Danny Walsh (37:59)
And there was like, really sorry, it's, you know, highly pressured. And we're like, what do mean we didn't get the funding with this? We're the best thing in, in town. We're working with all these kids. We're doing all this stuff. And we read the letter and you know, the lady with the cakes like banged around on the table and she's like, they don't like her. She's made this view and she's, she's kind of stormed off home and all the rest of it. And I think, what, what reason would they actually give to reject this? So I got on the phone and I ring the guy and I'm like, right, tell me why. is my ask.
Jeff Ross (38:26)
tell me why, this is my ask, tell me why it wasn't successful. And he said, we can't really go into individual applications, the usual stuff. I'm like, But I had some consultants, this is like, well, what do you do if they won't answer me? I think I find somebody who understands this stuff. I'm clearly, that my debt, I was like 22 or something, writing these million dollar funded tickets off me for the best. That was a big ask, right? Give me some money.
Danny Walsh (38:29)
tell me why it wasn't successful. And he said, we can't really go into individual applications, the usual stuff. And I'm like, ugh. So I hired some consultants. And this is like, well, what do you do if they won't answer me? I find somebody who understands this stuff. Cause I'm clearly out of my depth here. was like 22 or something, writing these million dollar funding. It's all been for the best. That was a big ask, right? Give us, give us money.
The guy comes in and he takes this book away and we have a meeting, spend six hours in there and he's like, right, I get it, I'm going. And he comes back after a week and he sits me down and he said, Danny, it's boy with a fish. And I said, what does that mean? And he said, you've given me a hundred pages of stuff and the only thing that stands out is a boy with a fish. We took kids fishing and we had a picture of a kid in there with a big fish. And I was like, well, I don't know what that means.
Jeff Ross (38:53)
The guy comes in and he takes this book away and we have a meeting, spend six hours in there and he's like, right, I get it, I'm going. And he comes back after a week and he sits me down and he said, Danny, this boy with a fish. And I said, what does that mean? And he said, you've given me a hundred pages of stuff and the only thing that stands out is a boy with a fish. We took kids fishing and we had a picture of a kid in there with a big fish. I don't know what that means. And he said, look, the boy with the fish is not going to get you funded.
Danny Walsh (39:19)
And he said, look, the boy with the fish is not going to get you the funding. No one cares. They want numbers. They want a plan. They want to know when they put this much money in, this much money is going to come out. Right. So when I look at funnels and I see a lot of boy with a fish, we was on a call yesterday and I was going through a funnel and we had a couple of other great minds on that call as well going through. And one of the, one of the guys was like,
Jeff Ross (39:22)
No one cares. They want numbers. They a plan. They want to know when they put this much money in this much money is going to come out. So when I look at funnels and I see a lot of boy with a fish, we was on a call yesterday and I was going through a funnel and we had a couple of other great minds on that call as well going through. And one of the one of the guys was like, what exactly is this? I can't even read it. What is it? And the guy on the phone is like, I don't know.
Danny Walsh (39:45)
what exactly is this? I can't even read it. What is it? And the guy on the phone is like, I don't know. I just thought I'd put it in there. And that's not even boy with a fish. That's like, you've taken something that you didn't understand what benefit that was going to do for your marketing, for your business. was just something that looked nice and planted on there for absolutely no reason other than you could. That's not the way to run.
Jeff Ross (39:51)
I just thought I'd put it in there. And that's not even buying with a fish. That's like, you've taken something that you didn't understand what benefit that was going to do for your marketing, for your business. was just something that looked nice and plugged it on there for absolutely no reason other than you could. That's not the way to run your marketing campaigns. And you have to think about what's in it for the people. What's in it for the person reading it? If it's not conveying...
Danny Walsh (40:11)
your marketing campaigns and you have to think about what's in it for the people then, right? What's in it for the person reading it? If it's not conveying a marketing message or a sales message, why is it going in there? And quite often people will come on there and they will talk too much about themselves. They'll go on there and they'll go totally off topic. They'll crazy colors and backgrounds and all of this stuff. It just has to be simple. And it is.
Jeff Ross (40:20)
a marketing message or a sales message. Why is it going in there? And quite often people will come on there and they will talk too much about themselves. They'll go on there and they'll go totally off topic. They'll crazy colors and backgrounds and all of this stuff. It just has to be simple. And it is effectively the same thing as we mentioned four or five times. You funnel your landing page, your video, your sales video, your influence or all of that stuff. What is it? It's an ask. It's all ask.
Danny Walsh (40:40)
effectively the same thing as we've mentioned four or five times. You funnel your landing page, your video, your sales video, your influencer, all of that stuff. What is it? It's an ask. It's all asking. You're asking somebody to take, yeah, you're asking somebody to take action. And if they're very clear of what you want them to do, they will possibly be able to make a decision. And that's probably one of the biggest things is ask a very clear question, like a call to action, what you want people to do.
and make it easy for them to understand what happens when they do it and your business will move forward. Does that make sense?
Jeff Ross (41:17)
Does that make sense? That's brilliant. I love it. Make it easy to understand what's in it for the audience and just ask the question and frame it in a way. It's brilliant. Keep it simple. We say keep it simple, but people don't understand what that means. It's kind of like, we're going to launch. Nobody understands what launch means. you see what I mean? It's like you've not asked enough around that topic to be able to make your own judgment of it, but you just know you need to do it. We need a website.
Danny Walsh (41:27)
We say keep it simple, but people don't understand what that means. It's kind of like, we're going to launch. Nobody understands what launch means. Do you see what I mean? It's like you've not asked enough around that topic to be able to make your own judgment of it, but you just know you need to do it. We need a website. We need a funnel. We need to launch. And that is a dangerous place to be because you've gathered
Jeff Ross (41:47)
We need to launch. And that is a dangerous place to be because you've gathered three of a hundred facts and you've used those three to form your judgment. You need a hundred facts before you make the decision, before you move with it. And that's a skill that will only come from experience. So you've got to start, you've got to get into it. You've got to ask the right questions. You've also got to ask enough questions.
Danny Walsh (41:54)
three of a hundred facts and you've used those three to form your judgment. You need all of the facts before you make the decision, before you move with it. And that's a skill that will only come from experience.
So you've got to start, you've got to get into it. You've got to ask the right questions. We've also got to ask enough questions so that you understand what it is that you're actually doing and how that affects the mind of the person you're asking to look at a page or watch a video or read a script or whatever it is. like, you know, if we say, we've got this thing and we want to give it you and we're not quite sure what it is for ourselves. How are we going to get people to buy it or, you know, buy into it?
Jeff Ross (42:15)
so that you understand what it is that you're actually doing and how that affects the mind of the person you're asking to look at a page or watch a video or read a script or whatever it is. like, know, if we say, hey, we've got this thing and we want to give it to you and we're not quite sure what it is ourselves, how are we going to get people to buy it or buy into it? Your ability to convey that marketing message, to get people to ask for more information and then switch to a sales message.
Danny Walsh (42:36)
your ability to convey that marketing message to get people to ask for more information and then switch to a sales message is what you need to be focusing on in your business. Use AI, but don't overcomplicate it. Keep things simple. Don't do boy with a fish showing lots of irrelevant things. Be very much to the point. This is what it is. This is what it does. This is how it's going to help you. This is how you get it. And if you apply that in anything, you'll move forward. There's social media. like, hey, I see this thing. Looks good.
Jeff Ross (42:43)
is what you need to be focusing on in your business. Use AI, but don't overcomplicate it. Keep things simple. Don't do boy with a fish showing lots of irrelevant things. Be very much to the point. This is what it is. This is what it does. This is how it's gonna help you. This is how you get it. And if you apply that in anything, you'll move forward. With social media, like, I see this thing, looks good. This is what it does. This is why I need it. This is how I get it. It's like, yeah.
Danny Walsh (43:06)
This is what it does. This is why I need it. This is how I get it. It's like, yeah, press the button. I'm in.
Jeff Ross (43:10)
That's a brilliant framework. Now I'm going to go back for all of my funnels. I'm going to apply that framework and make sure that I'm on point. Love that. Thank you. I appreciate you. What's the intent? Yeah. What's the intent behind it? What's the purpose?
Danny Walsh (43:17)
Yeah, but if you're just pulling stuff out of the, you know, the Google drive and slapping it onto a page, hoping that that's going to swear people to buy, just pause on that for a minute and look at what exactly is it that you're putting out there? What, what, what are you asking people to do? You know, if your answer to that is I don't know. Yeah. The people are not going to know. There's like, I, if you don't know, how do I know? Right. So
Jeff Ross (43:40)
Yeah, the people are not going to know. It's like, if you don't know, how do I know? So yeah. It's simple is like a framework that you've got written down that you rinse and repeat every single time. Yeah. Love that. Very generous. Thank you very much for your time. Look, man, I could talk all day with you and but I know that you're a busy man and you've got things to do. So for our listeners, you know, how can they contact you? How can they get in touch with you? Where can they find you? I'm sure the
Danny Walsh (43:47)
Keeping it simple is like a framework that you've got written down that you rinse and repeat every single time.
I'm sure there'll be a link around here somewhere. You can find me on Facebook, message me, reach out, ask me something. It's simple. It's like you don't need elaborate...
Jeff Ross (44:10)
a link around here somewhere you can find me on Facebook message me reach out ask me something it's simple yeah you don't my although that's how I reached out wasn't it just got onto your profile and sent you a message in and you're straight back to me and I really appreciate you thank you very much
Danny Walsh (44:26)
Yeah, super responsive. You will get a reply. If it goes into the spam box, don't be afraid of following up or, know, send a smoke signal. Do the thing. If you want something bad enough, you want to speak to somebody bad enough, you'll able to find them. I'm not here to push a marketing message or a funnel because there's lots and lots of different things for different people that do lots of cool stuff. Reach out. Fine. Let me know what you need. And then if I can't do it, I know somebody who can.
Jeff Ross (44:38)
If you want something bad enough, you want to speak to somebody bad enough, you'll able to find them. You'll able to push a marketing message or a funnel because there's lots and lots of different things with different people that do lots of cool stuff. Reach out. Let me know what you need. And if I can't do it, I know somebody who can. Yeah, and the simple question, the simple prompt I should say is just ask. So mate, really appreciate you. Thank you, Danny. This has been incredible.
Danny Walsh (45:00)
Yeah, it comes.
Jeff Ross (45:04)
Thank you for sharing your journey and your sucks builds awesome town story, those insights with us. There's been some amazing gold. I'm going to have to go back through and watch this replay myself so I can take notes myself. But to our audience and the journey of watching this unfold, the journey of mastering social selling and AI audience doesn't have to be overwhelming. Just start small as Danny said, start taking action.
and just ask those questions. Start messy even and get out there and file forward and learn from your experience, become a solution creator. You've heard some amazing stories here from Danny on how he's gone to be able to do that. And he started from the streets where he could have been caught up in essentially the heroin pandemic and all of that sort of thing. But he chose a different path and I love your story. So Danny, thank you very much for sharing that with us and our listeners.
Danny Walsh (45:53)
Yeah.
Jeff Ross (46:01)
and really appreciate you. Yeah, awesome. Thank you so much. So before we go, I just want to wrap up and close with a dad joke for you. And so I've been known as the king of dad jokes. I love my dad jokes. So Danny, how much does a polar bear weigh?
Danny Walsh (46:01)
You're welcome. It's been a lot of fun. Yeah, awesome. Thank you so much. I'll see you on the next one.
You
How much does a polar bear weigh?
Jeff Ross (46:20)
I've got no idea, but I'm sure it's enough to break the ice.
Danny Walsh (46:24)
Dude, there's a podcast in that, in Excel.
Jeff Ross (46:25)
Ha ha!
I love it. Podcast and dad joke icebreakers.
Danny Walsh (46:32)
Yeah, for sure. Awesome, Jeff, it's been a pleasure. Thank you so much for having me. I look forward to doing more in the future. Amazing.
Jeff Ross (46:38)
to do more in the future. Yeah, no, I'm sure we'll have you back for round two. Thank you for your