Jeff Ross (00:02.37)
Well, welcome to the Laptop Lifestyle Dad Show where we're here interviewing amazing experts in the AI and social selling arena. And today I have our awesome Sarah Chevalier. Chevalier. Chevalier. There you go. Thank you very much for the correction. And so I met Sarah at the AI symposium that we just hosted there a couple of weeks ago and absolutely loved everything that she had to offer. And I can't wait
you know, share this with you, with the world. So thank you very much, Sarah, for jumping onto this interview with me. thank you for having me. As I said, you're right. We, we, only a few weeks we met, but I definitely loved your energy and your vibe and your core essence of what you're doing and why you're doing it. So I think it was a natural thing that we kind of clicked and connected and have been chatting back and forth. So I'm super grateful to be here and share whatever tidbits I can. Awesome.
Our community here at the Laptop Lifestyle Dads community is very much the sort of at the earlier stages of their entrepreneurial journey. know, so newbie to intermediate and they're finding their feet. And I always love to unpack people's story, you know, because at the end of the day, we all start somewhere, we all end at the same place. But, know, that story in the middle is what's fascinating to me.
Sarah, what's your hero's journey story? Where did you start? What's some of the trials and tribulations that you've had to face to get where you are today? And yeah, over to you, what's your story? wow. That's a jam packed question there, my friend. Yeah, you know, it's interesting as I've been in the field of self -development more like super entrenched in it. It's amazing how
people share a very similar story to mine. You know, came from a single mom family. So money became really kind of like my key thing of like that's survival, that's happiness. Everything good comes from money. And so I chased the corporate ladder. Like, mean, chase, I gave up everything else. I didn't even take a vacation for like seven years. And it was like,
Jeff Ross (02:16.646)
new title after new title, taking over teams, directors, human resources department. And I remember going, I finally took a vacation, my friend got married and I went to the beach and I put my feet in the water. And I think it was the first time I breathed in like seven years and it hit me. was like, wait a second. What the hell am I doing with my life? I'd love to say that was a great epiphany. but it wasn't, I went back and kept working for another, I don't know how many years until a moment where it really got worse. Like I was
I didn't laugh anymore. I didn't sing anymore. I was just, I was always waiting for that moment down the road. When I have this, then I can, when I have this. And, I, mean, I'll be really, really frank with you. I was very close to thinking, what is the point of living anymore? Like if this is life, I'm not interested. and that scared the crud out of me. That really scared me.
I think even just partially being open to maybe there was a new way, things started, I started noticing, don't know if things were always there, you know, they say the teacher arrives when the student is ready, they're always there, it's when are we ready to see them? And so I fell into, let's say Tony Robbins, which I did his full mastery, I really dove all in. And you know, the caveat of all of that is my mom had her PhD in psychology, I'd majored in psychology, so it's not that I didn't have the knowledge.
But that's the difference between knowledge and knowing, right? Like brain, surface. So anyways, jump forward. I suddenly at the right age of 47, decided I have to do something different with my life. So I quit my corporate job. I sold my big city house, gave back everything, moved to the country, a little tiny town of 4 ,000 people. And I went into, because I had been
Jeff Ross (04:13.548)
As a manager, you're coaching. I'm always coaching. love managerial. loved it because you're coaching people. You're helping them. HR was the same thing. I was coaching people, helping them. So I was like, well, natural progression. I'm going to go into coaching. Right? Like, yeah. And I did that for a couple of years and I loved it. I was so somewhat successful in it. And then I hit AI. And all the old parts of me of creativity and art and photography and everything came back to life.
Yeah. And I was like, okay, the road has been long and it's been bumpy, but it's all been bringing me to this. So I think part of it is being open to like, we get this idea that we have, I'm going to be a coach and we get so stuck in it. And I was really at a place where it's like, I'm just going where the road leads me and seeing what I enjoy. Yeah. And that's kind of like where I got, so that's a long version of a short version of a much longer story, but that's kind of like when I went through the dark hour, I realized what I'm missing.
And I just was, became open to what else is possible because that definitely wasn't working for me anymore. Yeah. Yeah. Yeah. And I love it. How, know, when, when you read Joseph Campbell's book, the hero's journey and how we all have that same framework around there, you know, we start off with a, with a new found realization. Then all of a sudden we ended up in their dark forest and you know, we've got to fight the slay the demons and we've got to figure it out. But out of that, we come out of a new found learning, a new found experience. And then we wanted to basically just go and help the world around that sort of thing.
that. But it makes sense, right? Because when we're in our comfort zone, when we're comfortable, we're not as nudged to take those chances. That's it. Unfortunately, most of us have to fall to our knees to take that next step. And that's why it's the darkest part, right? Because we've really we've hit rock bottom. And we're like, Okay, I can't anymore. When we're like, I'm not happy, but it's okay. I'm comfortable. You tend to stay status quo. Yeah. So my thing is, how do we get people to really be aware
before they hit that point, but I think it's really part of the journey. Yeah. I think it is for some people, right? It was definitely was for my story. I, look at it as a visual. like you've got a cliff, right? So the cliff is obviously the dark point. And then you obviously, before the cliff, you've got a guard rail, but at the bottom of the cliff, you've got an ambulance, you know, as coaches, our job is to try and help people avoid the cliff, the, to go over the cliff, but some people need to, right. And then that's where we're going to be the ambulance. And we've got to basically help them to.
Jeff Ross (06:40.45)
pick the pieces up, put pumpty dumpty back together again and go from that station. So anyhow, was that whole conversation around leadership and responsible to not responsible for, right? So play around in this AI space. So look, this is a podcast interviewing social selling and AI mastery experts. I suppose we better shift into that gear. So how have you seen AI transform the landscape of social selling over the past few months?
And what do you foresee is the next big shift in this space?
I mean, it's quite astounding how its tentacles are moving into everything. You know, it's interesting because like you and I are in this field. we kind of get delusion that everybody is where we're at with knowledge of AA. Whereas a lot of people I talk to just like at the grocery store are like, what, what can you do?
So I think there's twofold. And one of the reasons I actually entered it was because I wanted to be a voice to use it for good so that, you know, that integrity with AI to me is really fundamental. And, but the truth is we're going to have both phases out there. one, even if people just become aware of what's happening so that they can be aware of what is coming into their line of sight. it's, what I find is one accessibility. I mean, most people,
Even now, if you're entering into this field, a lot of people don't understand how blessed we are because in order to do even a fingernail of what we're able to, it would have cost hundreds of thousands of dollars in the past. And now we have leveled the playing field for everybody. You know, people are like, I'm going to lose my job with there. I'm like, yes, but you get so many opportunities where you get to be
Jeff Ross (08:29.962)
own boss now. Now, not everybody wants to, there's going to be lots of big companies that need employees. still need our garbage collectors. We still need our teachers. We still need our doctors. Yeah. Yeah. And I mean, some of the big companies will need prompt engineers. They're going to need, you know, Photoshop to clean up images. If you're really getting, you know, like the eye color comes a little funky. You want to fix the eye color. You know, not everybody wants to do that and not everybody's going to want to just having that thing. So one, how it's changed is it really has allowed so many people
jump into the entrepreneurship world at a fraction of the cost. mean, people are like, I don't want to spend money. I was like, it's a business. It's going to cost you money. this is just like, you know, invest in yourself and your business. But we're able to do so much more with so much less. So that is one thing I think is unbelievable what AI is allowed. Where it's going, mean, sky's the limit. I mean, right now, obviously, you know, imaging has kind of become
It goes so fast. Imaging is almost now kind of like old news and it's video. And then after video, I mean, we're looking at robotics. mean, it's just continually, continually. sometimes we lose some of the beauty when we go too fast. Yes. And so there is great. And I love what you do because you teach a lot about how to use processing and behind the scenes, because if you actually stop and think how, let's say the chat GPT or Claude or whatever system you're using really can support
in organizing and structuring. mean, there's so much value if you give yourself time to really learn each step before running to the end. Like, and you can lose yourself for hours in it, but it's, there's no area of our life. It's not going to touch that. That's just fact. the apprenticeship model, isn't it? Like with learning, you know, there's a reason why apprenticeship model works so well because the repetition of it doing it day in day
You know, and learning from those, those little sort of micro steps, you know, learning how to walk essentially is how we master things and how we mastery as it's say, it 10 ,000 hours to become a master at something. And yes, it's going really, really fast, but at the same time, I feel like with the right people at the helm, the right pioneers, we can steer the, know, steer the course here for humanity. And, know, that's why I feel like we've got us, you know, as leaders, we've got an obligation to empower and equip people to be able to use this for good.
Jeff Ross (10:55.414)
and support them in that space to be able to help, you know, the mom and dads, you know, get access to amazing entrepreneurial tools. I was actually just on another podcast interview just before I hopped on with you and I was talking to a guy, about, how we're using it in the, in the church space. You know, he's just created this custom GPT has taken the whole, pretty much the whole Bible and, and, and, you know, got all these different questions and Bible discovery questions and all that sort of thing to be able to help people navigate and learn how do you read the Bible.
you know, through, using a GPT, but you talk in some circles in the Christian circles, they already see the AI as the, antichrist. So that's the polar opposite of the, you know, this conversation here. But obviously, you know, I know myself, when I first jumped into chat GPT, I had a little taste of it, didn't like it. And I got out there and straight away, I put up a video and said, don't go and you cut chat GPT, because it's not going to serve you. It's going to make you sound robotic.
Yeah. Yada, yada, yada. But that was from a naive, ignorant standpoint. Right. So I had to go in, I had to educate myself. I had to open up my heart, open up my mind and, and now look what's possible, you know, to, to unleash that creative side of it. And it's pretty cool. Yeah. You know, it's funny as I'm the same as my girlfriend kept posting images and I was like, this is terrible. You know, she doesn't look like that. She's going to feel like crap and you can lose. So then I said, let me, because I believe very much and I shared the AI inspect what you expect. So said, let me go see what it's
When I was in management is the same thing. I learned all my processes before I taught because if someone had a problem, I needed to know how to help them. And it was the polar opposite. was like, what? I I don't, I, I am a writer, so I love writing. So I will help it. I use it to help me generate ideas or, or look for things I may miss. Like your Bible example is amazing because could you imagine prompting that and saying, okay, I want to talk to young
How do I use these stories in conjunction with a metaphor that is difficult to rap music? I mean, who knows? Why write? Like you could do anything. And using that as a base to, because we get really stuck and that's what I found with AI the most is it challenged me. It didn't take away my creativity. I had to get more precise, more specific, more imaginative in every step in order for it to generate something that
Jeff Ross (13:17.824)
I could use it, whether it be an image or a prompt, right? And so, I mean, for me, anyone who's just put stuff out, like you see people who just put a prompt in and throw it on the thing. You're like, okay, this is still poorly written. And that's not the idea. know mean? People are gonna use it like that. That's fine. But I love that, because you're right. I went to going, this is bad. It's gonna kill creativity. Humanity is over. And now I'm like, it's amazing. Can I really challenge all the time when I'm trying to create an image?
And I'm like, my brain is, like, I'm like, well, and I see how often I'm stuck in my own parameters. I love it because it forces me to push past like, how can I make this bigger? How much further can I take this and just go wild? There are no limits with AI. You can imagine yourself as a mermaid swimming in the stars. That's not how our brains, no, actually is how our brains work.
It's not how our brains are trained. It's not how it conformed to work. Exactly. Yes. That is the polite word. That's what it is. So, but yeah, no, I love it myself, but the big realization for me was like, this is an input output tool. You know, I'm to put shit in, I'm going to get shit out. I'm going to put great stuff in, I'm going to get even better stuff out. And it was that light bulb moment that went off for me. It's like, well, I'm the, the, you know, the master, the master at it. I'm the tactician.
I'm the one that's got the hammer in my hand and you put a hammer in a builder's hand, you get a house, you put a hammer in a master's hand and you get a masterpiece, right? So it's the same thing. And garbage in garbage out. I like T -girl used to say the same thing to me about computer programming back in the day. Back in the Excel sheets, right? You know, the formulas are putting. The other thing that I'd love to touch on because, and I had seen it because a lot of people are like, you know, AI is the devil. And I always say it's, it's
Kind of like what you just said. It's never the tool. It's how the tool is used. The heart behind it. Yeah. Exactly. Exactly. And that to me, this is a great opportunity for us as humanity. And I may take this a little deeper than some of your people, but us as humanity, how are we choosing to use it? Because this is a great opportunity we can do. And again, you know, we're in marketing and sales, but it is, it's in medical. It's in
Jeff Ross (15:43.21)
Alzheimer's, it's like, it has so much amazing potential as a support system to speed up processes for disease, not to create them, but to solve them. mean, there's so much. And I was already being around for decades. It's just become mainstream. Absolutely. Absolutely. It's just becoming much more mainstream. And because it's so much big, the programs are learning and there's so much more being put into it that they're just, I mean, it's growing so quickly. mean, how long ago we were all excited about a 3D printer.
Now, mean, yeah, no, it's definitely, it's speeding up the technology sort of revolution. That's for sure. So, so anyway, let's come back to, you know, AI itself. So can you share a specific example lately where AI significantly enhanced your digital marketing and led to a measurable success? And, what were the tools that you use to help you to, you know, to achieve
Well, so I do imagery. I do branded imagery for people, companies, small businesses. And what it allows me to do in particular is when someone has a very specific kind of essence. mean,
How do I put this? So for marketing of myself, it's by sharing a lot of my images. believe I personally use a lot of organic marketing and sharing it. And so when I create a tool and then I'm easily sharing it, but I'm creating tools that I like to call them the jaw, the jaw droppers or the scroll stoppers, right? So if I create that, it, and you and I are very similar with that. I'm trying to create pieces that create that conversation that have someone go, wait a second, how did you do
And so that's really what I use. I use predominantly like the mid journey and then a Photoshop also now has a great AI system built with it too. I use a lot of AI. Yeah. has some amazing AI. Yeah, really. Yeah. It's quite amazing. And so in conjunction with that, that's how I really am able to put in images out there to marketing that make people stop and say, wait a second, how did you do that?
Jeff Ross (17:55.02)
and then we get to start chatting and I can see if it's something that they're open to for themselves as well. And so I use that. I have yet to use it because I only started in AI in April, end of April. That's when I jumped in. So I'm actually pretty new in the AI field, but it has allowed me to change my direction. I still use my mindset because when I'm working with new coaches,
that want to launch and people with small businesses, particularly, I call it the second act for women who are kind of like going out of the long career. There's a lot of fear of worth and how do you speak it? So I use a lot of the mindset. Yeah, there really is. Just on that mindset, I'd like to unpack that a bit deeper because I'm finding something very similar myself. Now, I'm a coach, I haven't got any formal training. I've gone through the school of hard knocks and I've
I've learned how to figure things out and now just teaching people is just a natural gift in that space. Then I, you know, I'm finding myself like the ideal person that we work with. I love the term, the second act, you know, basically the best way I can describe it is, you know, people who have had a lot of success in their twenties and their thirties and whatever, for whatever reason, life's knocked them off their perch, you know, whether it be a health event or divorce, COVID, whatever that is. And so they've, they've gone through a little bit like your story.
you know, gone through had, you know, climb the corporate ladder, had a lot of success in that space and then come to a realization. It's like, huh, this is what knife's not always cracked out to be. Like I'm always striving, but never actually arriving. And so, you know what you don't want in your life. And then, you know, but you know, you need to have, you know, some sort of success to be able to have that life by design. So you want to build that life now from that foundation of that heart and that mission purpose, you know, that you're going to have
a greater impact into the world. It's no longer about you. It's about how can you serve? And that they're the type of people that I'm finding that I'm really working with well with at the moment. And it's like those people who are looking for that second act. I love that story. Yeah. The way that you frame that. yeah. So obviously in spite of that conversation, there is a lot of mindset stuff that we've got to work on. I find myself having probably about 80 % mindset conversations or heart set as I like to call them. So how are you using AI in that space to help
Jeff Ross (20:20.976)
How am I using AI in my mindset? I don't really. Okay. don't know. It's really, really, really awesome just to help me to articulate my thoughts and, to get a bit more clarity and a bit more concise. Yeah. And to challenge, challenge. Like we talked about before, like when I'm using AI, I had to really stop and say, is possible? And so sometimes it's just
questions and digging that next layer and listening, right? everyone's trying to rush to something still. even when I left corporate, it was quite a long transition for me to understand that I was no longer on the 80 -hour work week. I could create a life I loved doing things I loved. And that was going to look very different than running, running, And so when I'm
Speaking with so I say I call myself kind of like an intuitive way with it because really when I'm sitting with someone I'm listening for the under words, right? Like everyone says what they think is right, but I have to be willing to kind of Call you on it Sometimes and be like is that really what you're looking for is and I get to do that with imaging, right? Because they're like, I want to do this this and this and then I go and I look at their website or I go I'm like, is that really your style? Is that who you want to show up? I mean, you know, you're branding
I love like your kangaroo is like epic. It's the perfect example of awesome branding because it's so recognizable. It's a through way you can use on all your material. But it's so important that it really represents who you are. And if you're trying to build yourself up to mimic someone else, you're not going to be comfortable showing up. So we have to kind of really dig deep. mean, it's hard to sell it that way. So hey, come on, mindset branding.
but it's part of the process because for me to really represent someone, I have to really understand and hear them and see them for who they are. And that's kind of the transformation and one that most of them really love. Taking people from that caterpillar to that butterfly stage. So cool. In a space like we're talking about AI content now and imagery and all that. So in a world where we can generate cool looking things like the caffeinated kangaroo and some of your images are like,
Jeff Ross (22:39.136)
I love what you do. just stands out. Like it just pops. Yeah. So, you know, I also find in this space too, you know, there are people trying to automate certain aspects of the customer value journey, right? They're trying to automate interactions. So how do you ensure, or how do you think we can ensure that our marketing strategies maintain that, that human element that maintain that human touch to foster genuine connections, right?
I truly believe sales happens or any marketing happens in that heart to heart connection. You know, is that I see you, see me and that H2H element. Now I've seen a lot of the whole pendulum swing, right? So a lot of there are a lot of tools out there at the moment in the AI space, essentially taking that away. Like I could see the potential in it, especially, you know, with the coldest sort of lead generation conversations.
you know, so like you making sure that when you do talk to someone that you're talking to someone who's qualified that they're interested, all of that stuff. get it. But at the same time, I know that there's so much power in, being able to have the emotional intelligence to go through and ask the right questions to see what's not being said underneath. And I don't think AI is quite there yet to be able to. But you know, it's super cool. Like we look at the bots, right? I actually, I have.
because I'm relatively new. I haven't done it yet, but I have a program that I've done that is to do really personalized bots. So that will be down the road what I do. But what I love about the person that I invested in was, I think you do bot building too, I'm not sure. But what I loved about his mentality and why I joined his idea, because it was hybrid bots. So like you are a perfect
You could create the caffeinated kangaroo as a sub employee who's at the other end of that bot. And you don't pretend where we're. Yeah. Yes. Have it be something fun. Have it be an experience so that the person isn't like, they're trying to pretend like who's this. no, Hey, yo dude, I'm the caffeinated kangaroo. You know, Jeff's busy. I'm here to answer what questions I can, or you know what I mean? You make it an experience. People will play with it like that. They'll be okay.
Jeff Ross (25:00.396)
It's trying to show up and be like, hey, like people read through it. I know. I sometimes have fun when I answer them saying, Hey, bot, you know, cause I know, but they're pretending to be the person. And that to me is wrong. But if you can actually make it an experience, I could see people jumping on to actually talk to your caffeinated kangaroo. Just like, Hey, I'm kind of talking to the caffeine. you know what I mean? So if we can create it like a character or, or, or to be, I'm, I I've actually been playing around with it influenced by
I'm looking for my own little like, they came up with a really goofy cause I'm lemonade, the mixologist. And it gave me like a stand mixer from the seventies. Cause I do have fifties vibe. was like, I'm going to have a stand mixer be my character. a boring character that is. So I've been playing around with it cause I'm like, it's so distinguished yours. And it's really important in branding. It could be a sunflower. Like for me, I put lemons in almost what I do that's branded because it ties back. It's a throw.
But if we can do it so that it's an experience for the person at the other end, that they're very aware that it's an AI experience, don't lie about it, but make it something different and fun. Don't be so like, you know what I mean? Then I think it's really cool you can have it because it is weeding out those couple things. Like, is this really someone you can help? Because you don't want to waste their time and you don't necessarily have all that extra time to give to. So certain weanings and really
good bots, you're programming it the whole way through. You're saying if they say yes, then here's some great tips I can give it and I can feed it with awesome tips that are like people like when we talk about coaching, but you can get some pretty epic feedback from if you prompt well garbage in garbage out. But if you actually give it some good parameters, it's amazing some of the advice and skillsets that it gives back. And so if we can offer our clients that as a support,
You again, like you talked about the hours you have to work because of where you're located in Australia, working with a lot of North Americans. How great that people could still connect with you during hours where you're sleeping, but getting really valuable information back as long as you're not lying about it. Don't lie. That's just the rule of life. Nobody has to teach us that. Yeah. Now my, my mate and my date, Bill and I are building out a custom GPT at the moment to say, essentially it's taking my brain, turning that into a GPT. So my.
Jeff Ross (27:24.78)
and ask questions there at that surface level to get those. I want to talk to your caffeinated kangaroo. I'm actually in the process of using AI video to bring him to life so he could actually start talking. Cool. Yeah, yeah, you can do that. You can do that. Absolutely. I've done that with a couple of really cool artistic images and then done my own voiceover on it. It's amazing. It's fun. Yeah, yeah. It's pretty cool what this space is. Yeah. And once again, it's unleashing that creative side of
I would fit for me. would say it's, it's unleashed it. It's enhanced it. And it's just turned it right up. It's funny. Like I wrote a book. I've just launched it last weekend. And I basically just, what I did was I, I got my bootcamp videos that I've done over the last 10 months, teaching people how to leverage AI, got them transcribed, uploaded that to chat, GPT, and with a few clever prompts, I, you know, I wrote a book and I wrote a book in four hours.
And, uh, so I put up that post, you know, I wrote a book and for my, I used chat, GPT to, saw some people talking back on follow that. You just see the, the people who are got something to lose out of it. Uh, they're being challenged by the status quo really. Uh, and I just, it was fascinating just watching that pushback, you know, some of the authors and I get it, you know, these guys have got 20, 30, 40 years as, as published authors, as reporters and all of that sort of thing. And he little old me.
you know, high school dropout, it's come in and say, I wrote a book in four hours. Well, look, the feedback I've gotten from the book out of the last 20 people that have read it has been phenomenal. yeah, I said that you actually write it in four hours because your bootcamp was how many hours? You, I know you put the whole note thing together, framed it, fed it back. Those hours counts. You like Picasso. You got the process. Did you, did you hear the story of Picasso where he's sitting in a coffee shop and he doodles on a napkin?
and a woman walks up to him and he looks like he's about to throw it away. And she's like, can I buy that from you? And he's like, yes. I don't know. says like $5 million or $1 million. And she's like, but it took you five minutes. He goes, no, it took me like 40 years. You know what I mean? Like, so all that time you did, that's brain knowledge, that's life experience. So I mean, again, I know you put it because it is once you feed it in, like I'm actually using AI right now to do a keynote speak,
Jeff Ross (29:44.106)
And I'm having it kind of because it's all in here right now. I have it asking me question by question, not writing it, just helping me get the junk out of my head in an organized format so that at the end we can start to put it together. Right? Like that's a great way to use AI as a way to brain dump. Right? I love AI for brainstorming. Just shooting the S -H -I -T with it and saying like, okay, help me. And I like having fun with it too, cause it'll speed back.
spit back stuff. I'm like, that is super cheesy. Like I would never do that. What are you talking about? Correct it. Yeah. Exactly. Yeah. I didn't mean to interrupt you, I'm saying that's cool. You're a value, Jeff. It's not four hours. Yeah. Totally. was like that on. So, but, yeah. So, but what I'm saying is that the, me, the whole space about here is it's, it's leveraging it. Yes. I would say $20 a month for, you know, Chachi Patel has probably valued at least $20 ,000.
Yeah. I was, used to say a year, I would even go far as saying probably a month now, you know, with the writing skills and everything else that has helped me stepped up as, know, that professional branding and all that. Like I would have had to pay someone a thousand dollars to do a logo like that in the past. And I was able to use AI and do that in 30 seconds. Um, so like it's definitely, you know, unlock, unlocked those tools to be able to help, you know, just about anybody get up and running. Um, big key theme now, this whole conversation, you know, sorry is
It's that authentic transparency about it as well. Like they're just tools, you know, we're still the experts, we're still the masters, know, tacticians and all that sort of thing that are leveraging these tools. And all those tools are doing is just enhancing the experience, making us more productive, making us more efficient, but it's just bringing out our hearts and showing our hearts to the world. Absolutely. Absolutely. And that will weed itself out naturally because those who are using it without even rereading what
they prompt and just post. Yeah. People feel that. Yeah. So that's what we've got to leave with that transparency as well. Even if you're just starting out, you know, if you're listening to this episode now and you're just getting into it, you know, my wife, she says she's technology inept. Like if you're just starting out, like own that, like, you know, you never get that newbie effect ever again, but own it, be vulnerable, be raw and just be transparent. Like it's a beautiful place to be in and get creative.
Jeff Ross (32:11.806)
Absolutely. And I think, I think for any new coach, anybody new entering at that to me is the saddest thing. We've lost so many good ones because they give up too early and it takes the time it takes. And we forget that I think of a plant, like I love plants and I've never looked at a plant and been like, I wish you were bigger. Damn, you know, you should just be bigger. I bought you two days ago. Right? Like it takes nurturing it. And that's why I said, we know things.
but there's a difference between knowledge and knowing, and there's beauty in the hiccups. I call them hiccups or divots. You ever been to a whole, you must know, you know, they're playing divot and they hit and they step in a little hole. Right? They've been true ones in a while, but honestly, some of the best lessons come through that. And some of the most beauty is that people give up because they're seeing these huge people. That's why I like, I like someone like you because you're, you're real. You're, you're a human, having a human experience, living life, doing things.
showing every stage along the way. You're not like, I'm so wonderful and a multimillionaire. Like anyone who says you're going to make $50 ,000 in two days, like run the other way. Like, first of all, I don't honestly, I mean, there might be like a Grant Cardone who can do it in six days, you know, but he's also got the experience of 18 ,000 million years behind him, right? Like nobody starts at the top. Nobody. Nobody. We all start on step one. And the other thing too is, is we all finished in the same place too.
So, you know, we do, we do. Yes, we do very much. So anyhow, look, I'm sure we could talk for hours on this topic. It was probably time to maybe wrap this episode up and it's been an absolute pleasure communicating with you on this. And I absolutely love it. I live it. I breathe it. I know you do too. And I look forward to maybe coming back for another episode, but for our listeners who are listening here, you know, I'll make sure we put on the show notes. How could they reach out and connect with you and what's the best place for them to do
The best place right now is honestly my Facebook. That's kind of my jam. One, because it is more, you have a lot more connection. Like I love the talking. I don't just do pictures for likes. That's not what I'm about. And I'm building a really epic website right now. I just have a portfolio, but it's all linked through my Facebook and my email and everything. really just, know, Sarah Chevalier at Facebook. You'll probably see me. have lemons in my hair and stuff like that in my imaging. But right now that's the otherwise it's just info at sarahchevalier
Jeff Ross (34:37.214)
is my direct email, but people have trouble with the name Chevalier anyway. So, but Facebook is that's why I hang out, man. Other than being on AI, I'm there all the time. So I really have enjoyed it. And as I said, honestly, I love what you do. I love watching you do. I love the heart you lead your people with. love that you're so raw. I love there's so much. just really appreciate and respect about you. And, I know your bootcamp is coming up or.
By the time this post, maybe it'll already be done. not sure. But anyways, I just, I'm an admirer and follower of yours and appreciate everything about you and what you offer your people. I'll appreciate the kind words. Thank you. The bootcamp we host once every sort of six to eight weeks. So if you listen now and you're looking for that bootcamp, it's a five day social selling AI mastery bootcamp where we basically get down to basics. know, day one, we walk through
the, the why, you know, why we need to be leveraging attraction marketing and, and, know, why AI and all that sort of thing. you know, Simon's text us start with why. So basically marketing Bob for last 10 years. Um, so yep, starting with the Y then we date to, we, then unpack basically how to use AI to nail your niche and master your message. Now this is just a, it's a, it's initial masterclass, you know, so it's a surface level, but it's a, it's, I'll give you fill in the blank prompts to start this conversation.
to go through, you know, nailing your niche and then day three, we start to have a bit of a creative play. We do cool looking things. give you my logo prompts and my content calendar prompts and our attraction marketing prompts. So can create content that speaks directly to your audience's heart so that your audience can relate and resonate with you and, connect with you and have that heart to heart connection through your content. And then we talk about the, you know, the customer value journey on day
which essentially is our proven, predictable social selling system and how we take people from awareness to engagement, to building a community. Essentially everything that we do here at the Laptop Lifestyle Dads is we teach you how to build a personal brand. We teach you how to grow an amazing niche community that you can serve and you can be the guide in that process. And then we teach you how to monetize it. then on day five, we wrap this all up and we come in home and we teach you how to start automating some of the journey.
Jeff Ross (36:58.382)
Cause it is the laptop lifestyle, right? We don't want to be tied to our phones or our computers 24 seven. You know, we do want to experience life and, you know, making sure that we've got time for the kids and we've got time for the travel and the beaches and all of that. So there are certain tools out there that, you know, I've gone through and experimented a lot with. And the tools that I personally recommend are the tools that I personally use myself to help automate some of this journey and streamline it. So that's the five day bootcamp. Come along.
It's absolutely free for those who show up live. If you can't show up live, all cool. We've got you covered. We've got a replay pass just for $27. Or you can grab our VIP Masterclass pass, which you're to get a few extra bonus days to be treated like a VIP, of course. And that's just $97. We host these at least once every two months. And looking forward to seeing you on one of our many boot camps. Anyhow, Sarah, thank you very much for the opportunity to dive in
And just unpack your world. love your story. And, I look forward to coming back to around two, you know, once you're into this space down six months down the road and, and see what your, your experience with AI has been, you know, gone through it. Absolutely. Cause I'm using it now partially as my website and, and I miss content creation because you can do access. I mean, I love it. yeah, yeah, yeah. The last 10 months. Well, it didn't take me 10 months, but it took me like 10 weeks. If not even that I built
course, I've built the funnels, I've got all the email marketing, you know, the brand, the, you know, now we're in the space where we've just launched a book, we're launching a podcast. It's, you know, and that's all thanks to AI. It really is. And how it supported me in that space. So I can't wait to see your journey and how that unfolds and how it's been an absolute pleasure. Thanks for your time. Thanks, Jeff.